Founded in 1924, Hindustan Times is one of the major newspapers in India published under the HT Media Ltd ownership. In the December 2013 reports of Audit Bureau of Circulations (ABC) , Hindustan Times has a circulation of 13.2 lakh copies. The Indian Readership Survey(IRS) in their statistics revealed that HT has achieved a readership of about 37.67 lakh, thereby declaring Hindustan Times the second most widely read English daily of India. It is number one in terms of readership, circulation and popularity in the northern part of the country, particularly in Delhi/NCR and Gurgaon, although it has its edition published from Kolkata, Lucknow, Ranchi, Bhopal and Patna as well.
Why advertise in HT Cafe?
Hindustan Times along with its editorial content has a potent advertising segment. It allows both Display and Classified ads to be published in it.
Display ads are the most prominent ones throughout the newspaper, but for the classified ads HT provides a separate section.
But among classifieds and display, the Hindustan Times display advertising is a preferred medium of advertising for many advertisers. Due to its high readership and economical rates for display ads compared to its competitors, Hindustan Times receives a massive in flow of ads.
The high readership and circulation in all the major cities of India, ensures a substantial reach for advertisers to an elite audience, who are usually the major target audience of display advertisers.
In order to advertise in HT Cafe one has to keep the following things in mind:
HT Cafe supplement enable only display advertising
The minimum display ad size in HT Cafe is 4 cm X 4 cm for all editions
Display ad slots need to be reserved in advance in order to get the advertisement released in time
The newspaper also enables you to publish display Obituary and Personal ads in the display format in the main newspaper, on any page, including the front, back and third page.