Opting for Hindustan Times to accomplish your advertising ambition
Choosing the right newspaper to reach out to the appropriate target audience is extremely essential for print advertising to succeed. Be it Classified Advertising or Display advertising, you must always do your homework before selecting the newspaper as it sets the base for the amount and type of responses you will receive for your ad. For advertisers, across the Northern, Eastern and Western region, Hindustan Times is an excellent option to successfully convey your message through advertisement.
Why Hindustan Times?
Owned by the renowned HT Media Ltd. Hindustan Times has been voted as the most widely read newspaper across the capital and surrounding regions continuously for more than a decade now. It has retained the value of its brand for considerable time period which has helped in inducing immense faith of the advertisers in the publication. Advertising in a trusted brand like HT, indirectly makes your audience put their faith in your brand.
Popularity in the target region and brand name are the two main conditions for selecting any newspaper in India that is meant for advertising. Hindustan Times has been voted as one of the top 3 English newspapers of the country which boasts of a readership of almost 37.7 lakhs and a daily average circulation of 14 lakhs.
The reach of a Newspaper is gauged by the number and importance of the cities it is circulated across. Judging by this criterion, it can be well established that Hindustan Times reaches out to a large and important audience. The specific editions of HT consist of all the metropolitan and cosmopolitan cities of India, namely New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal Chandigarh and Jaipur. Hence, such reach ensures guaranteed returns and responses for your advertisement in HT.
Readership: Hindustan Times is a newspaper which is popular among readers of all ages. This makes it ideal for all kinds of advertising-Matrimonial, Recruitment, Education, Retail, Travel, Announcements, Business and more.
Newspaper Supplements accompany the main newspaper to ensure that the Broadsheet caters to different types and genres of readers. Hindustan Times brings with it multiple pullouts on different days of the week that address the taste of all kinds of readers.
HT Education: HT Education is released every Tuesdays with the main paper. This particular supplement is dedicated to all kinds of topics related to Education and careers of the youth and budding talents of the country. It is an excellent choice for all kinds of Education Advertisers for various purposes like Admissions Open Announcements, Launching New Tutorial or Coaching centres as well as institutes etc.
HT Shine: HT Shine simply targets those readers who intend to get some great advice on different upcoming job offers and career growth opportunities. It presents an excellent platform, where both the job seekers and recruiters can get to know about each other. It comes out every Tuesday with the main newspaper.
HT Estates: This particular pullout, namely HT Estates, is one of the most ideal supplements for Property Hunters and advertisers. It is published every Saturday and has become the advertising haven for real estate agents and property seekers.
The other well known supplements of Hindustan Times include HT Cafe, HT City etc.
Competitors of Hindustan Times
Hindustan Times as an English Newspaper has only one competitor which is Times of India. In spite of that it is the most popular Newspaper in the Northern part of India. Some of its other competitors in the north comprise of Hindi newspapers like Dainik Bhaskar and Dainik Jagran, while The Tribune poses another English language competitor of HT. But the news content and marketing approach of the publication makes it lead by a considerable margin, from its competitors, helping it enjoy an excellent readership across the country.